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Search Engine Optimization (SEO)
💡 What is Search Engine Optimization (SEO)?
SEO stands for Search Engine Optimization. It’s the process of improving your website so that it shows up higher on Google and other search engines when people search for things related to your business.
If your website is a shop, SEO is how you get more people to walk through the door — without paying for ads.
Why is SEO Important in Digital Marketing?
SEO helps:
Increase your visibility online — more people can find you.
Bring in the right audience — people actively searching for what you offer.
Build trust — higher rankings = more credibility.
Drive organic traffic — free, long-term visitors from search engines.
Save money — unlike paid ads, you don’t pay for every click.
🚀 How Does SEO Work?
SEO works by:
Choosing the right keywords – the words your customers are typing into Google.
Optimizing your website content – so it’s helpful, clear, and includes those keywords naturally.
Improving website speed and mobile-friendliness – search engines love fast, user-friendly websites.
✅ What Are the Main Types of SEO?
On-Page SEO – optimizing content, titles, images, and keywords on your website.
Off-Page SEO – building authority through backlinks, social sharing, and mentions.
Technical SEO – improving the backend (speed, structure, mobile optimization, etc.).
Local SEO – helping your business appear in local searches and on Google Maps.
📈 End Goal?
Get your website to show up on the first page of Google when people search for products or services like yours. The higher you rank, the more clicks and customers you get.